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SEO Specialist with 2+ years of experience in content marketing strategy, keyword research, on-page, and technical optimization. Experienced in managing SEO projects end-to-end across multiple industries, including B2B web dev agency, B2B SEO & PR agency, SaaS startup (B2B & B2C), and digital media.
Keywords ranked on page one
Optimized content that successfully brought hundreds of keywords to the first page. Strong focus on search intent and content structure to achieve stable, long-term rankings.
Organic clicks growth YoY
Significant increase driven by technical improvements, content restructuring, and precise keyword mapping.
Growth in conversion rate from SEO pages
Improved conversions by optimizing content flow, user intent alignment, and CTA placement across key landing pages.
Based on Google Search Console data comparing two consecutive 6-month periods: 1.38M → 4.95M organic clicks.
SEO Specialist
Dealls Jobs · Jakarta
Jan 2025 – Present
Dealls is an Indonesian job platform and HR tech ecosystem that connects talent with top companies through curated vacancies and integrated HR tools.
Leading SEO for job and HR pages, from programmatic templates to content architecture and technical fixes to drive organic growth and sign-ups.
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SEO Specialist (Intern)
Good News From Indonesia · Jakarta
Nov 2024 – Jan 2025
Good News From Indonesia is a digital media platform that highlights positive and inspiring stories from across Indonesia.
Optimized news and feature articles around evergreen and trending topics so the newsroom output matched search intent and captured daily organic traffic.
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SEO Content Specialist
Briefer.id · Jakarta
Sep 2023 – Dec 2024
Briefer.id is a PR and communications platform that helps brands manage campaigns, thought leadership, and media collaboration.
Produced SEO-driven PR and communication content for B2B clients, helping grow organic traffic through structured, search-friendly articles.
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SEO Specialist (Part-time)
Sekawan Media · Malang
Aug 2023 – Mar 2024
Sekawan Media is a technology and web development agency providing digital solutions for businesses across Indonesia.
Supported local and service-page SEO by optimizing landing pages and blog content to increase qualified organic visits.
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SEO Content Writer (Intern)
cmlabs · Malang
Mar 2023 – Aug 2023
cmlabs is an SEO company that provides content, tools, and consulting for brands across multiple industries.
Wrote SEO articles for major brands and collaborated with editors to keep structure, keyword usage, and on-page elements aligned with ranking targets.
View details →Studied communication theories, media studies, and strategic campaigns, with hands-on work in advertising competitions and storytelling projects. Built a strong foundation in persuasive messaging, audience research, and critical thinking that I now translate into SEO content strategy and on-page optimization.
This degree trained me to think like a communicator first: understanding audiences, shaping narratives, and aligning messages with business goals. That lens helps me create SEO strategies that are not only keyword-driven but also deeply aligned with user intent, brand positioning, and clear storytelling across pages.
Completed a practical SEO bootcamp covering website building, keyword research, content marketing, on-page, off-page, technical SEO, and analytics. For the final project, I developed and optimized a film database website (sinepeek.com) end-to-end, from site structure to schema markup and performance tracking.
This bootcamp closed the gap between theory and execution. I learned how to translate SEO checklists into concrete actions: setting up tracking, debugging technical issues, implementing structured data, and iterating based on GSC & GA4 insights. The experience shaped how I design SEO experiments and ship improvements quickly in my current roles.